Who turned the lights out? The slow death of General Electric (GE)
‘My second day as chairman, a plane I lease, flying with engines I built, crashed into a building that I insure, and it was covered by a (news) network I own.’ (GE’s CEO and Chairman, Jeff Immelt commenting on the events of 9/11) Who or what is General Electric – and why should I care?
It is almost impossible to explain the influence, power, and mystique of General Electric (GE) to those born after a certain year, who have not lived in the US or studied its great companies. Before Microsoft, Apple, Google, and Amazon there was GE. Its brand stood for all that was successful about 20th century industrial America. GE was America, and America was GE. The love affair was mutual.